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Pet food is broken and we're out to fix it - from scratch.
Mike and Doug are two little guys taking on the big guys.
Mike is ex-fashun and decided he wanted to do something to better the world.
Doug is ex-big pet food, but knew he wanted to change it.
So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.
Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.
They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.
Their mission? To offer you a new breed of Australian made dog food. One that’s good for your dog, better for the planet, and easier for you.
Two words: retail mark-up.
That's the extra cost that sits on top of making the product. It's where big retailers make their money and why you'll pay up to 45% more for dog food.
Where they see cash cows we just see good dogs. By selling online and delivering directly to your door, we can take that wad of cash and put it back into the product.
The result: The best dog food in Australia – made with whole produce, sustainably and locally sourced meat, 100% recyclable packaging, and free delivery.
It's dog food you can feel good about.
We're Australian-owned and made, with 97% of Scratch sourced from local suppliers we know with meat you can trust.
Dog food isn't the only thing that needs fixing. We believe work should be calm, rewarding and flexible.
That's why we deliberately keep things small and sustainable, we work remote but Zoom often and we always stop to pat dogs.Latest Career Opportunities
Sustainable ingredients is just the start. We also donate 2% of our revenue towards environmental and dog welfare charities. It's just how we do business.Doin' our bit
It’s live! We welcomed 16 dogs on day 1. None on day 2. Business is hard!
Our first donation as part of our regular social responsibility went to WWF. Read more
We threw our first valentines day party for single dog owners to meet our community! View gallery.
We were stoked to win the small biz category of their annual ‘Good Stuff’ awards. Read more.
One recipe left us with plenty of time to do, so we launched our own mag about dogs! Read more.
We had to do five takes of walking down a hallway, but it was worth it. Watch.
Just in time for the Christmas stocking, we released 100% natural dog beef jerky treats.
Here’s a few words we never imagined – Mick Fanning invests in Scratch! Read more.
A premium single-protein recipe with some ancient grains. Dig into it.
A little cheeky of us, but how about it? Try Scratch.
Dogs love kibble (let's face it, they'll pretty much eat anything) - but most of it isn't doing them any good. That's why we're setting a better standard for kibble. Yep, we're the underdogs disrupting the big dog food overlords by making fresher, healthier, convenient kibble that cuts out the crap.Why kibble?
Enter your email address and we'll send a simple reminder email when you're running low on food.